For online coaches

Your clients quit coaching apps, not coaching. So we fixed the app.

Logging a meal takes one sentence — they say it, Niru counts it. A blown Saturday spreads across the week instead of ending the diet. So they keep logging, you keep them, and the check-ins that ate your Sunday become one queue you clear in a sitting.

$99 a month. For life. No per-client pricing, 0% of what they pay you.

Your first month is free while you switch — and I move you myself: clients, plans, history.

Claim my founding seat — $99 for life See it in depth →

Card on file today. First charge in 30 days. Cancel before then and you pay nothing.

100 founding seats — hard-capped in our billing. Seat 101 at this price can't exist.

Needs you today

Approvals2

MC Maya ChenApproveTDEE 1 pending Review target

MB Marcus BellReviewTorchy's Tacos — Trailer Park taco (trashy) Review meal

Check-ins2

AR Alex RiveraNo check-inNo check-in this week Message Clear

JA Jess AlvarezCheck-inCheck-in since yesterday Read Clear

Attention1

AR Alex RiveraAt riskno log since Mon Message Clear

Monday morning. Who needs you, ranked. One list, cleared in a sitting.

Hypertrophy · 4 days · 75 min Draft

This fits your constraints. Its honest ceiling:

core wanted 18 sets a week by the end of this block, and 2 sessions can honestly deliver 12. The ramp is capped there rather than quietly overloading the session. One more training day would clear it.

rear delts · 4.8 of 7
core · 11.6 of 12
calves · 11.8 of 12

Upper / lower ×2

[D]Upper and lower, twice each.Every muscle needs at least two sessions a week and at least 48 hours between hard ones. This arrangement gives you both. The split serves the volume distribution, never the reverse.§7.3

[D]4 training days, 3 rest days. Rest falls on days 3, 6 and 7.No two heavy lower-body days run back to back, and the week closes on a rest. Rest is where the adaptation happens; the rest days serve the split as the split serves the volume.§7.3 · rest placement

Upper A about 72 min

T-Bar Row4 sets of 5–10 · leave 1–3 reps in the tankrest 4 min

protectedcoverageh-pull

Pick a weight you could do 3 more reps with.

[M]Rest 4 min — it keeps your weights up.Three minutes beat one for growth on compound lifts, because you keep the load you can hold across every set.§3.1

SwapAdjustRemove
Dips (Chest)4 sets of 5–10 · leave 1–2 reps in the tankrest 3 min

coverageh-push

Pick a weight you could do 2 more reps with.

[M]Rest 3 min — it keeps your weights up.Three minutes beat one for growth on compound lifts, because you keep the load you can hold across every set.§3.1

SwapAdjustRemove
Chin-Up3 sets of 5–10 · leave 1–2 reps in the tankrest 3 min

coveragev-pull

Pick a weight you could do 2 more reps with.

[M]Rest 3 min — it keeps your weights up.Three minutes beat one for growth on compound lifts, because you keep the load you can hold across every set.§3.1

SwapAdjustRemove

Add to library This becomes a template you own. Assigning it is a separate act.

A program drafted from a few answers, never sent on its own. It becomes a template only when you add it.

Keeping your clients consistent

Logging friction is why clients quit. We removed it.
An app your clients actually like opening — logging feels like a win, not homework
Bad days get absorbed, not punished — no shame spiral, no quiet quit in week four

The Niru client app: a client typed “Chipotle bowl, double chicken, no rice” and got it back as real foods with numbers, double grilled chicken, black beans, fajita vegetables and salsa, each editable before logging. — One sentence in. Real foods out.

A client's week in the Niru app: Saturday went over target, so a share comes off each day of the week; two lighter days give a little back. Nothing shown in red. — The panic text never gets sent.

A Sweetgreen bowl picked from the menu in the Niru app: its calories and macros shown against this meal and against the whole day, before it is logged.

Find a template…

ActiveArchived

TemplateCycleDaysAssigned

Half Marathon Build — run + strength

7-day cycle

7 days

Assigned to 1

⋯

Strength Basics — 2 day

7-day cycle

7 days

Assigned to 1

⋯

Push / Pull / Legs — 5 day

7-day cycle

7 days

Assigned to 1

⋯

Full Body Foundations — 2 day

7-day cycle

7 days

Assigned to 1

⋯

Upper / Lower — 4 day

7-day cycle

7 days

Assigned to 1

⋯

Find a client…

Maya Chenmaya.chen@example.comCut

✓Marcus Bellmarcus.bell@example.comCut

✓Kofi Mensahkofi.mensah@example.comBulk

✓Rosa Núñezrosa.nunez@example.comCut

Jess Alvarezjess.alvarez@example.comMaintain

Assign to 3 clientsMake it their active plan

Each client gets their own copy. Later edits don’t reach a copy already sent. Replaces the plan they are on now. Their history is kept.

enter edit · a assign

NameHabit Rescue

Starts when

When a client joinsOn a dateWeeklyWhen a red flag firesWhen the goal changes

Quiet 3 days, weight stalled, or a habit slipping

Quiet 3 daysWeight stalledHabit slipping

Then

Step 1 · MessageRemove

−Same day+

MessageOne of your habits is slipping — which usually means it was sized for a better week than the one you're having. That's a design problem, not a willpower problem. Rule of thumb: when a habit keeps failing, we shrink it until it's almost silly, then let it grow back. What's the smallest version of it you'd actually do tomorrow?

Step 2 · MessageRemove

−Day 3+

MessageChecking back on that habit — did the smaller version stick? If yes, we hold it there for a week before growing it. If no, we shrink again or swap it. Habits are experiments, not verdicts.

Add stepMessage — Posts to the thread, marked automated+Add step

When a flag drafts a step

Queues for your approvalSends on its own

Marked automated either way, and never more than one a day.

Drafts wait in Today, with the rest of your morning.

Automated messages are labelled and capped at one a day. Stop any client any time.

Saving you time

No more "what should I order?" calls — restaurant macros in their pocket
No recalculating macros — changes arrive proposed, you approve or dismiss
No detective work on slip-ups — their week is already on your screen
Build once, bulk-assign everywhere: workout plans, meal plans, recipes, forms
Sequences on autopilot — your check-ins, onboarding, and reminders, written by you once and sent on schedule; the ones a red flag starts wait for your OK
An urgency-sorted to-do list, every morning

Your revenue is your revenue

No per-client pricing. Ever. Scale your roster without scaling your software bill
We take 0% of what your clients pay you
Bill your clients and track payments in-app

Studio

Revenue

What is recurring, and from whom.

$829/mo · Monthly recurring

Active5

Past due1

Client	Package	Price	Status	Renews
Kofi Mensah	Nutrition + Training	$199 · per month	Past due	Oct 26, 2026
Rosa Núñez	Nutrition Coaching	$149 · per month	Active	Oct 24, 2026
Maya Chen	Nutrition + Training	$199 · per month	Active	Oct 22, 2026
Alex Rivera	Nutrition Coaching	$149 · per month	Active	Oct 8, 2026
Marcus Bell	Nutrition + Training	$199 · per month	Active	Oct 3, 2026
Jess Alvarez	Quarterly Coaching	$399 · every 3 months	Active	Nov 17, 2026

The Niru workout player mid-session: the rest timer counting down after a logged set of barbell back squats, with the movement's demo video open below it. — Mid-session: rest running, the demo open.

The Niru Add Food screen with its ways in across the top: Search, Eat Out, Describe, Saved and Quick Add. — Every way in, one screen.

The Niru app's form checks: a client's chest-supported row, sent to their coach with the note “Chest-supported row: am I pulling with my arms instead of my back?”, marked pending the coach's review. — A form check, sent with a question.

An app your clients will actually use

Every angle of food logging: restaurant macros, grocery search, barcodes, recipes, saved meals they log again in a tap, a nutrition-label scanner — or they just describe what they ate in plain words
A workout tracker built for real training — rest timers, demo videos, PRs and strength trends, planning built on strength, hypertrophy, and endurance science
Form checks sent straight to you

All their progress, one place

Progress photos · Body measurements · Weight log and trend · Strength trends · Form checks · Chat with you

Clients

Marcus Bell

Cut marcus.bell@example.com With you since Aug 3

Adherence5/7395 meals logged

Target2,186kcalbase 2,398

Training2/27d window

Trend weight263.0lb-4.41 lb over 28 days

OverviewNutritionBodyTrainingIntakeNotesSetup

Check-ins · Week of Sep 21

BodyRecent entries

Trend weight263.0 lb

Last entry260.1 lb · Sep 27

Trend move-4.41 lbover 28 days

last 39 entries

MeasurementsTaken Sep 27

Neck17.3 in-0.4 in · 9 readings

Chest47.2 in-1.5 in · 9 readings

Waist47.3 in-3.0 in · 9 readings

Check-ins4 weeks · latest Sep 21

EnergySleepStressHunger

Week of Sep 21

Energy Sleep Stress Hunger

Week of Sep 14

Energy Sleep Stress Hunger

Week of Sep 7

Energy Sleep Stress Hunger

Week of Aug 31

Energy Sleep Stress Hunger

In their words

Sep 21

Work is a lot this month. Weekend got away from me again but I logged it all.

Sep 14

Travel for work Tue–Wed. Stuck to Chick-fil-A grilled stuff.

Sep 7

Pants are looser. Wife noticed.

Aug 31

Walking after dinner most nights now.

Progress photos

FrontSep 27

FrontAug 30

FrontAug 3

Nothing reaches a client with your name on it that you didn't sign off.

Target approvals

Measured maintenance changes. Nothing moves until you approve.

Client Maintenance when proposed (kcal/day) Measured burn Raised Decision

Maya ChenCut

2,302→2,351

2,474

2d ago

ApproveDismiss

Open

y approve · d dismiss · z undo

Growing your roster shouldn't grow your bill.

What the pieces cost elsewhere verified 1 Oct 2026

A coaching platform, at a real roster: $165 to 200 a month
Its AI add-on, on top: from $6 per client, per month
A nutrition app your clients would pay for themselves: $10 to 20 a month each

Niru: $99 flat. Everything, everyone, one bill. 0% of what your clients pay you.

Founding

$99/mo, for life

100 seats. Price locked forever. No per-client pricing.

Claim my founding seat — $99 for life

Card on file today. First charge in 30 days. Cancel before then and you pay nothing.

100 founding seats, because I set up every one personally.

Standard $120/mo

The price after founding sells out.

Start with Niru — $120/mo

Card on file today. First charge in 7 days. Cancel before then and you pay nothing.

Everything included. 0% of your clients' payments. No per-client pricing, ever — your twentieth client costs you the same as your fifth: nothing.

100 founding seats — hard-capped in our billing. Seat 101 at this price can't exist.

Switching is the worst part. I do it for you.

I'm a coach. I built this because I was tired of paying more every time my roster grew, for software my clients hated opening. When you claim a seat, I personally move your clients, plans, and history — you point me at your current tool, and it's handled. Your first month is free while it happens, and your first charge waits 30 days. If it's not obviously better by then, cancel and you've paid nothing.

— Sonny, founder (and still a working coach)

Clients who keep logging. Sundays that come back. A price that never grows.

Claim my founding seat — $99 for life

Card on file today. First charge in 30 days. Cancel before then and you pay nothing.