Pricing

One flat price. Everything in it. 0% of what your clients pay you.

No per-client pricing and no add-ons. The first 100 coaches lock $99 a month for life.

Founding
$99/mo, for life

100 seats. Price locked forever. No per-client pricing.

Claim my founding seat — $99 for life

Card on file today. First charge in 30 days. Cancel before then and you pay nothing.

100 founding seats, because I set up every one personally.

Standard $120/mo

The price after founding sells out.

Start with Niru — $120/mo

Card on file today. First charge in 7 days. Cancel before then and you pay nothing.

Everything included. 0% of your clients' payments. No per-client pricing, ever — your twentieth client costs you the same as your fifth: nothing.

100 founding seats — hard-capped in our billing. Seat 101 at this price can't exist.

Everything, on either rung.

One price buys the whole practice. There is nothing to add on and no tier above it.

Your console
One morning queue of who needs you, every client with their trends, messages, target changes proposed for your approval, and a Studio: workout templates you bulk-assign, day templates and meal plans, recipes and collections, sequences, intake forms and payments.
Your clients' app
Food logging every way (search, real restaurant menus, describe it in plain words, saved meals, barcodes, a nutrition-label scanner, recipes), a day that absorbs a bad meal across the week, a workout player with rest timers, demo videos and strength trends, progress photos, measurements, weight trend, form checks and chat with you.
Billing your clients
Sell your packages and take payment in-app through your own Stripe account, and see who has paid. We take 0% of it.
Your roster
No per-client pricing. Your twentieth client costs you the same as your fifth.
The move
When you claim a seat, Sonny moves your clients, plans and history across himself. Your first month is free while that happens.

What you are paying now, at your roster size.

Everyone else prices by how many clients you carry, and most charge separately for nutrition, so the headline price and the real bill are two different numbers. These are the real ones, read off their own pricing pages.

Competitor figures read off their public pricing pages on 8 September 2026 and stamped in this page’s source. Where a price hides behind a sales slider or a “contact us”, we take the published minimum and label it “from”. Niru’s number is simply our price.

Trainerizebase plan at this roster size $—
Everfitbase plan at this roster size $—
CoachRxbase plan at this roster size $—
Niruone flat price · founding $99 · 0% of client payments $120
 

Trainerize’s figure is its base plan plus the nutrition add-on and the payments add-on, because a nutrition coach needs both. Everfit’s and CoachRx’s figures are their plans as published, with nothing added. Ours is $120 whatever the roster does, and $99 on a founding seat. Competitor figures verified Sep 2026.

How the first 30 days work.

Today
Card on file today. First charge in 30 days. Cancel before then and you pay nothing.
While you switch
Your first month is free while Sonny moves your clients, plans and history across. You review everything before a client sees it.
Day 30 onward
$99 a month, for as long as your founding subscription runs. It never rises with your roster or with our price. Cancel later and the founding rate ends with it.

A price that never grows.

Card on file today. First charge in 30 days. Cancel before then and you pay nothing.